Aesthetics, Articulated.
An ace-in-your-pocket guide for upcoming creative direction.
1. Gone Hollywood.
Americana pivots from Western-wear to retro-Hollywood aesthetics. Channel the grittier side of Los Angeles in the 1950s: greasers, crisp denim, pin-up chic, glossy celebrities, classic cartoons, and old LA nightlife.
2. Fine and Dandy.
After the onslaught of casualization, menswear gets memorialized as iconic and ironic. More setting than sartorial now, key tropes, design elements, and details are markers of a time when formality was common practice, giving this perennial style the time capsule treatment.
3. Under The Big Top.
An unmistakable circus or carnival aesthetic is infused into fashion, entertainment, travel, and hospitality. Color is the major component, proportion plays play their part, but there’s a patina on all of it that takes this design direction to new heights.
4. Speakeasy Style.
Small. Secret. Singular. Special. Distinctly the idea of first-to-know, first-to-go, first-to-see, first-to-do, in aesthetic form. Here, hidden cocktail lounges give way to in-house chill rooms, a new hosting construct, dapper wardrobing, and everything in between.
5. High Hopes.
Not-important product is given the same design attention as very-important product. Glowing up the commodities beyond the obligatory “elevation.” This version is given smarter, more imaginative, extra-mile design consideration.
Need more brain power for your creative strategy? Call on The Co. for clever collaboration and outstanding ideation.